The $50 Ad Test Kit

Find out if ads will grow your audience before you spend real money.

A step-by-step kit for running a 10-day, $50 test on Facebook and Instagram. By Day 11 you'll know which message works, what each follower or sale costs, and whether ads are worth it for you.

Get the kit for $37 Instant download · No ad experience needed

Day 0

Record your baselineYour followers, reach and clicks before the test

Days 1–2

Build and launchFollow the guide; $5 a day on one platform

Days 1–10

Check in for 5 minutes a dayKeep the winning ad, pause the rest

Day 11

Get your verdictThe tracker does the math and tells you what's next

You post. People engage. But growth has stalled.

Everyone says to "just run ads." Nobody tells you how much to spend, what to test, or how to tell if it's working.

You've boosted a post and couldn't tell if it did anything.
You're worried about wasting money you can't get back.
Ads Manager feels like it was built for someone else.

This kit replaces guesswork with a small, structured test, so your next decision is based on your own numbers.

Everything you need to run the test yourself

Written in plain language for people who are new to ads.

Start Here page

What to do and when, from Day 0 to Day 11.

10-page Setup Guide

From your baseline numbers to building and launching your ads, step by step.

Results Tracker

Excel or Google Sheets. Enter your numbers; it picks your winning ad and your next step.

Templates and specs

Ad copy formulas and image sizes, so your ads are right the first time.

Is this kit for you?

Yes, if you're

A solo entrepreneur, creator or independent professional
A small or boutique nonprofit
New to ads, or unsure if your boosted posts worked
Wanting real numbers before committing a bigger budget

Probably not, if you

Already run ads with a regular monthly budget
Expect $50 to deliver a flood of sales
Want someone else to do it all (see the done-for-you option below)

$50 buys you a signal, not a miracle.

And that signal is what keeps you from wasting your next $500. In 10 days you'll know which message and image get you the cheapest attention, and what it would cost each month to reach your goals.

$37instant download

Start Here page
10-page Setup Guide (PDF)
Results Tracker (Excel or Google Sheets)
Ad copy templates and creative specs

Get the Ad Test Kit

Ad spend not included; plan on about $50 for your test.

HCRWConsultancy

Built by a digital strategist who runs ads for a living

I'm Heather Williams-Pompey. I lead social media and digital strategy across six brands and manage six-figure annual ad budgets. This kit is the same test-first approach I use professionally, scaled down to $50 so you can try it without the risk.

Questions

Is the $50 ad spend included?

No. The kit is $37, and you pay Meta directly for your ads, about $5 a day for 10 days.

Do I need any ad experience?

No. The guide assumes you've never opened Ads Manager and walks you through each step.

Which platforms does it cover?

Facebook and Instagram, through Meta. Testing one platform keeps $50 enough to get a clear result.

Do I need a big following?

No. The test reaches new people, not just your current followers.

How do I get the files?

You'll get a download link by email right after checkout. It expires after 24 hours, so save your files right away.

Can you run the test for me instead?

Yes. The 10-Day Signal Test is the done-for-you version: I set up, run and report on your test for $125, plus about $50 in ad spend paid to Meta. You provide up to 2 finished graphics, ready for Meta (1080×1350 or 1080×1080); design isn't included. If you've bought the kit, its $37 is credited toward it. Get in touch.

Stop guessing. Start your 10-day test.

Everything you need to find out if ads will work for you, with your own numbers in 11 days.

Get the kit for $37

Instant download · Facebook and Instagram · No experience needed