HCRW Consultancy

Marketing that shows up in the revenue report.

I lead growth and digital marketing across paid media, social, email, content, and events, and I build the measurement that proves what worked. Fifteen-plus years with associations, nonprofits, financial services, and academic medicine.

Work with me on a project See my leadership profile

Selected results

$8.2M
Record fundraising resultMarine Corps Scholarship Foundation
47%
Lift in newsletter open ratesAssociation of American Medical Colleges
36%
More efficient ad spendAmerican Retirement Association
27%
Improvement in campaign performanceNational Investment Center

Channels I own

  • Paid social & digital ads
  • Organic social
  • Email & newsletters
  • Content & video
  • Events & conferences
  • Analytics & reporting

Leadership profile

A director-level growth marketer who owns the full funnel: setting strategy, running every channel, and reporting results in terms leadership and boards care about.

$8.2M

Revenue impact

  • Record fundraising result through integrated, multi-channel campaigns
  • 23% year-over-year audience growth
  • 36% gain in ad spend efficiency by shifting budget on performance data
Integrated MKTG

Analytics depth

  • Built engagement dashboards tracking performance across six organizations
  • Conference campaign reporting across email, A/B tests, paid ads, social, and web traffic
  • Paid LinkedIn analysis on CTR and CPC to guide budget and creative
End to end

Cross-channel ownership

  • Paid social and digital advertising
  • Organic social across multiple brand accounts
  • Email, newsletters, content, video, and event marketing
Now

Director, Social Media Strategy & Audience Development at the American Retirement Association, leading digital strategy for six affiliated brands.

  • ARA
  • NAPA
  • ASPPA
  • PSCA
  • NTSA
  • ASEA

Track record

Each role added a channel, a larger budget, or a harder measurement problem.

  1. American Retirement Association

    Director, Social Media Strategy & Audience Development (previously Digital Marketing Director)

    Leads multi-brand strategy for six organizations; improved ad spend efficiency by 36% and built the cross-brand reporting used to plan campaigns.

  2. National Investment Center

    Marketing Manager

    Improved campaign performance by 27%.

  3. Marine Corps Scholarship Foundation

    Marketing Manager

    Delivered a record fundraising result of about $8.2M through donor storytelling and multi-channel campaigns.

  4. Association of American Medical Colleges

    Senior Marketing Specialist

    Raised newsletter open rates by 47% for an academic medicine audience.

Sectors I know from the inside

Working across sectors means I bring proven tactics from one to another instead of starting from scratch.

  • Finance & retirementLead generation and member growth for retirement plan professionals
  • Healthcare & academic medicineEngagement campaigns held to scientific and regulatory standards
  • Nonprofit & fundraisingDonor storytelling that grows year-over-year revenue
  • Associations & membershipMulti-brand audiences, conferences, and member value
  • Government & public affairsStakeholder communication across constituencies
  • Internal & HR communicationsRecruiting, succession planning, and change communication

Consulting for mission-driven organizations

Through HCRW Consultancy, I help associations, nonprofits, and financial services teams grow audiences and revenue with a plan they can measure.

Growth strategy

A marketing plan tied to your revenue, membership, or fundraising goals.

  • Audience and competitor review
  • Channel mix and budget plan
  • Campaign calendar with clear targets

Measurement & dashboards

Reporting your team will actually use to decide what to do next.

  • KPI framework for each channel
  • Campaign and engagement dashboards
  • A/B testing plan and readouts

Social, email & content

Programs that build an audience and move it to act.

  • Social strategy and content calendars
  • Newsletter and email campaigns
  • Event and conference promotion

Education

M.S. in MarketingJohns Hopkins University, Carey Business School
B.B.A.Howard University
Digital Marketing CertificateCornell University

Let's talk

Have a project?

Tell me what you're trying to grow and I'll suggest where to start.

Email about a project Call (410) 961-0240

Hiring a marketing leader?

I'm glad to share my resume and talk through director and VP-level growth roles.

View LinkedIn Request my resume

© 2026 HCRW Consultancy. Growth & digital marketing leadership.

HCRW Consultancy
HCRW Consultancy